Social Media Advertising Campaign for a Nordic-Inspired E-commerce Brand

Overview

Severske-svetlo.cz is a Czech e-commerce brand specialising in premium Nordic-style lighting and home décor. The brand approached Houbi Studio to develop a data-driven social media advertising strategy and creative campaign aimed at elevating brand awareness, driving online sales, and strengthening its presence across key digital channels.

Our partnership focused on crafting a visually coherent and conversion-optimised social media ecosystem that aligns with Severske-svetlo’s minimalist aesthetic and resonates with design-savvy audiences. Through strategic creative direction and performance-oriented ad design, we helped the brand stand out in a competitive online market.

Creative Strategy & Campaign Objectives

We began by defining a clear creative strategy grounded in Severske-svetlo’s core brand values — simplicity, quality, and Scandinavian design appeal. The primary campaign goals were:

• Increase brand visibility across social platforms.

• Drive qualified traffic to the online store.

• Boost conversions through compelling ad creatives and targeted messaging.

• Cultivate long-term audience engagement and repeat purchases.

To achieve this, we developed a structured ad framework that combined engaging storytelling with strong product showcases, tailored messaging for different audience segments, and clear calls-to-action optimized for performance.

Ad Creative & Design Execution

We produced a suite of social media ad formats — including carousel ads, single-image ads, collection showcases, and short video loops — each designed to capture attention while maintaining the brand’s refined visual language.

Core creative elements included:

• Minimalist visual compositions — clean layouts with ample whitespace to reflect Nordic design principles and let product photography shine.

• Consistent brand palette & typography — ensuring each ad felt cohesive with Severske-svetlo’s existing brand identity.

• Product-centric storytelling — ads that highlighted key product benefits (e.g., craftsmanship, light quality, aesthetic impact) with concise, compelling copy.

• Optimised formats for platforms — creatives tailored for Facebook, Instagram (Stories, Reels), and TikTok to meet best-in-class performance benchmarks.

Each ad variation was crafted with performance in mind, balancing aspirational design with measurable impact.

Targeting & Performance Optimisation

To maximise campaign results, we implemented segmented audience targeting based on:

• User interests (interior design, Scandinavian aesthetic, home renovation)

• Demographics aligned with high-value buyer personas

• Custom retargeting lists for website visitors and past purchasers

We ran iterative A/B testing across ad variations to refine imagery, copy, and placement — ensuring continuous improvement and efficient ad delivery. Our optimisation efforts focused on reducing cost per purchase while increasing return on ad spend (ROAS) through data-driven decisions.

Impact & Results

The completed social media campaign delivered measurable growth in both visibility and conversions:

• Higher engagement rates across Instagram and Facebook through creatively charged, brand-true ads.

• Increased website traffic from targeted audience segments with strong purchase intent.

• Improved conversion performance through strategic creative optimisation and audience segmentation.

By aligning visual design with strategic performance goals, our work helped Severske-svetlo.cz strengthen its online footprint and build a scalable social advertising system ready for future growth.