Social Media Advertising for Premium Concierge Healthcare in Lisbon

TejoMed is a membership-based, premium concierge medicine clinic in Lisbon that offers personalised, proactive healthcare with dedicated family doctors who know you and your health journey. Through our strategic partnership at Houbi Studio, we developed a performance-driven social media advertising campaign that elevated TejoMed’s digital presence, strengthened brand awareness among local and international audiences, and supported membership enquiries through visually compelling, trust-building creatives across Meta platforms and beyond.

Campaign Goals

• Amplify brand visibility across social platforms among target audiences including Lisbon residents, international professionals, and health-focused individuals.

• Educate and engage users about the benefits of concierge medicine and personalised preventive care.

• Drive qualified leads to TejoMed’s website and membership sign-up funnel with performance-oriented ad experiences.

• Build trust and authority in a space where healthcare decisions are deeply personal.

Creative Strategy & Execution

Our approach centred on establishing a consistent visual narrative across all ad formats — from photo and carousel ads to short motion graphics — that communicated TejoMed’s premium, approachable, and caring ethos. We emphasised:

• Authentic storytelling highlighting TejoMed’s holistic care, doctor-patient relationship, and proactive health focus.

• High-quality imagery and concise copy tailored for Meta placements (Facebook, Instagram feed & Stories), aligned with the brand’s visual identity.

• Trust-building messaging that reinforced TejoMed’s differentiators such as longer consultations, personalised wellness plans, and 24/7 accessibility.

Each creative was optimised for performance and tested across audience segments to maximise engagement and conversions, leveraging clear calls-to-action that guided users toward booking enquiries and membership information.

Targeting & Performance Optimisation

To reach the right users with the right message, we implemented advanced audience segmentation:

• Local Lisbon residents interested in health, wellness, and premium services.

• Expats and international professionals seeking English-friendly healthcare solutions.

• Retargeting audiences who visited TejoMed’s website or engaged with social content.

Iterative A/B testing refined creative elements, copy variations, and placement strategies to improve click-through rates, reduce cost per lead, and strengthen campaign efficiency over time.

Impact & Outcomes

By blending strategic media planning with thoughtful creative design, the campaign successfully elevated TejoMed’s presence on social platforms, nurtured audience understanding of concierge medicine, and drove measurable increases in website engagement and membership enquiries — contributing to the clinic’s ongoing growth in the Lisbon market.