SMAUT Technology builds autonomous control systems for industrial mowing machines — from RC Spider mowers to fully autonomous units operating in solar parks, vineyards, and infrastructure zones. As SMAUT expanded its reach across Europe, they needed a cohesive set of print materials to communicate their technology to distributors, partners, and trade show audiences.

Challenges

Autonomous technology is complex and often unfamiliar to buyers. SMAUT needed print materials that could clearly explain their product ecosystem — navigation units, GNSS-RTK correction stations, remote control kits, inductive sensors — in a way that was technical enough for engineers yet compelling for sales conversations. All materials also needed to align with their bold, dark brand identity.

Solution

Houbi Studio produced a full suite of print assets: product leaflets for individual hardware components (front with hero imagery, back with specs and application possibilities), a trifold sales brochure positioning SMAUT's Level 4 Full Autonomy offering, and product data sheets formatted for both print and digital distribution. All materials follow a consistent dark background, SMAUT green accent, and clean sans-serif typographic system.

Impact

SMAUT now has a professional, brand-consistent library of print materials ready for trade shows, partner meetings, and direct sales — enabling their team to present complex autonomous technology clearly and confidently.